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Business Tools

ROI Calculator

Measure return on investment from cost and total return.

Tip: Cmd/Ctrl+Enter for the primary action · drafts save locally
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About this tool

Enter what you invested and what you got back to see net profit or loss and ROI percentage ((return − investment) ÷ investment).

How to use

  1. Enter the investment or campaign cost.
  2. Enter the total return or revenue attributed.
  3. Read net result and ROI %.

Examples

  • Invest $1,000, return $1,350 → 35% ROI.
  • Compare two ad campaigns with different spends.
  • Estimate project ROI before greenlighting work.

Benefits

  • Clear net and ROI %
  • Works for any currency units
  • Shareable presets
  • No account required

Frequently asked questions

Should return include the original investment?+

Enter the total amount you received back (gross return). ROI subtracts the investment for you.

Does this annualize ROI?+

No. This is a simple period ROI. Divide by years or use a more advanced model for annualized rates.

How do I calculate ROI for a marketing campaign?+

Enter campaign spend as investment and attributed revenue as return in ToolVera’s ROI calculator. Net profit and ROI % update instantly for side-by-side channel comparisons.

What is a “good” ROI percentage?+

It depends on risk, time horizon, and alternatives. Positive ROI means you earned more than you spent; compare campaigns on the same time window rather than chasing a universal benchmark.

Related guide

Measure return on investment from cost and gain in seconds. Free browser ROI calculator from ToolVera — shareable scenarios.

Read: Calculate ROI Online for Campaigns and Projects →

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