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  1. Home
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  4. /Markup Calculator

Business Tools

Markup Calculator

Set a markup % on cost to get selling price and implied margin.

Tip: Cmd/Ctrl+Enter for the primary action · drafts save locally
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About this tool

Enter cost and desired markup percent to get selling price, markup dollars, and the implied profit margin. Ideal for cost-plus pricing and wholesale catalogs.

How to use

  1. Enter the item cost.
  2. Enter the markup percentage.
  3. Copy the selling price and review implied margin.

Examples

  • $50 cost with 40% markup → $70 sell price.
  • Apply a standard markup across a product line.
  • Convert a target markup into shelf price before tax.

Benefits

  • Fast cost-plus pricing
  • Shows implied margin
  • Shareable calculator links
  • Private — numbers stay local

Frequently asked questions

Is markup the same as margin?+

No. Markup is based on cost; margin is based on selling price. Use the Profit Margin Calculator when you already know both cost and price.

Does this include sales tax?+

No. Markup sets the pre-tax selling price. Add tax with the Sales Tax Calculator if needed.

How do I set a selling price from cost plus markup percent?+

Enter unit cost and desired markup in ToolVera’s markup calculator to get selling price, markup dollars, and the implied margin before you list the item.

What markup equals a 50% profit margin?+

A 50% margin means profit is half of selling price, which requires 100% markup on cost (sell at 2× cost). Use the calculator to confirm markup ↔ margin pairs for your numbers.

Related guide

Set selling price from cost and target markup — and see how it differs from margin. Free ToolVera markup calculator.

Read: Markup vs Margin Calculator: Price from Cost →

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How-to guide

Markup vs Margin Calculator: Price from Cost →

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