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Business Tools

Profit Margin Calculator

Calculate profit, margin %, and markup from cost and revenue.

Tip: Cmd/Ctrl+Enter for the primary action · drafts save locally
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About this tool

Enter cost and revenue to see profit dollars, profit margin (profit ÷ revenue), and markup (profit ÷ cost). Useful for pricing, proposals, and sanity-checking margins.

How to use

  1. Enter the product or service cost.
  2. Enter the revenue or selling price.
  3. Read profit, margin %, and markup %.

Examples

  • Cost $40 and sell for $100 → 60% margin.
  • Compare two SKUs before a price change.
  • Check agency project margins after delivery.

Benefits

  • Margin and markup side by side
  • Shareable URL presets
  • Local history on this device
  • No signup required

Frequently asked questions

What is the difference between margin and markup?+

Margin is profit divided by revenue. Markup is profit divided by cost. A 50% markup is not the same as a 50% margin.

Can revenue be lower than cost?+

Yes. Negative profit and negative margin mean a loss on that sale.

How do I calculate gross profit margin from cost and selling price?+

Enter cost and revenue in ToolVera’s profit margin calculator. Profit ÷ revenue × 100 is your margin; markup (profit ÷ cost) is shown alongside for pricing checks.

What margin should I target for retail vs services?+

Targets vary by industry—software and services often support higher margins than physical retail with inventory costs. Use the calculator to model scenarios, then validate against your overhead.

Related guide

Learn the difference between profit margin and markup, then calculate both instantly in your browser with ToolVera’s free margin calculator.

Read: How to Calculate Profit Margin Online (Margin vs Markup) →

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